Selected work

Case study

My Legacy Group, Inc.

Featured · Prince George’s County, MD

My Legacy Group in full — the design, the systems and the impact.

From a clear purpose to a structured, fundable nonprofit.

MLG launched with an urgent mission — transitional housing and life-skills support for youth aging out of foster care — but faced real barriers between vision and impact. OWL acted as strategic backbone and implementation partner across the whole buildout.

National Harbour on the Potomac at dusk, the backdrop My Legacy Group's site is built on

How it fits together

Two disciplines. One outcome.

Build Brand & publishing The identity, the collateral it appears on, the public site that carries it, and the donor ask on top.

Run Capture & knowledge Intake, tracking, budgets and every documented procedure, indexed and answerable.

01 Design A complete identity, and a public face that reads as credibly as an established institution.

02 Systems One connected back office, with every process written down and owned by a role.

03 Impact A structured, fundable nonprofit with a clear niche — built to scale.

A complete identity — an MLG monogram with a home built into the letterform, a warm palette, and colourways for every context.

Home motifA door and roofline built into the “M” — belonging, by design.
Logo suitePrimary lockup, standalone monogram and a circular badge.
Voice & tagline“Where Stability Becomes Legacy.”

The pitch deck

The funder-facing deck, carrying the same identity into the room where the ask gets made.

One mark, every context

My Legacy Group monogram, gold colourway

The My Legacy Group monogram animated, with a monarch butterfly resting on the M

My Legacy Group monogram, sage colourway

My Legacy Group primary lockup with the tagline Where Stability Becomes Legacy

#0C483C

#B45A32

#E0A233

#9AA886

Forest Green · Terracotta · Gold · Sage — select a swatch to copy its hex.

MLG’s operations run as one connected ecosystem rather than a pile of unrelated tools, so work moves from intake to insight without falling through the cracks.

Capture

Google Workspace

Resident intake forms
Resident tracking and case records
Program budgets and reporting
The 20-procedure SOP library
A shared Drive ordered by pillar

Organize

NotebookLM

Indexes every SOP, budget and policy
Answers grounded in MLG’s own documents
Plain-language questions from staff
One place to check current procedure
No procedure locked in one person’s head

Deliver

Canva

Brand-ready decks
Funder and donor materials
Program reports
Templates locked to the MLG palette
Produced on demand, not commissioned

Publish

Carrd

mylegacygroupinc.org
The mission, stated plainly
Programs and the local case
Donor and partner asks
Under $25 a year to run

Also in the stack

Gemini

ChatGPT

Gamma

Heyzine

Linktree

Popl

Stripe

Zoom

Pillar

Sort by

A sample from the tracker, as recorded on 3 October 2025.

Customer	Outreach & Intake	Resident intake & eligibility screening	Program/Executive Director	Complete	3 Oct 2025	1.01Resident Intake & Eligibility Screening
Customer	Resident Services	Life skills & program participation	Program Director	Complete	3 Oct 2025	1.04Life Skills & Program Participation
Customer	Aftercare/Alumni	Exit planning & alumni follow-up	Case Manager	Complete	3 Oct 2025	1.05Exit Plan & Alumni Setup
Product	Program Development	Core program design (housing length, services)	Executive Director	Complete	3 Oct 2025	1.06Core Program Design
Product	Operations/Daily Living	Chore rotation & communal living	House Manager	Complete	3 Oct 2025	1.07Chore Rotation & Communal Living
Product	Safety & Wellness	Crisis response & escalation	Program Director	Complete	3 Oct 2025	1.10Crisis Response & Escalation
Business	Operations/Admin	Recordkeeping & resident files	Admin Assistant	Complete	3 Oct 2025	1.11Recordkeeping & Resident Files
Business	HR & Volunteers	Volunteer intake & management	HR/Volunteer Coordinator	Complete	3 Oct 2025	1.14Volunteer Intake & Management

Showing 8/20 procedures The Document column is a reference, not a link — the live cells point into MLG’s own Drive.

Underneath it, 20 procedures across 3 pillars and 11 systems — each assigned to a role rather than a person, so nothing walks out the door when someone does.

MLG’s own roadmap runs five phases. OWL took it from formation through acquisition and handed over there — with the systems, brand and program design already in place for the three phases ahead.

FormationEntity, governance and the fundable foundation.
AcquisitionWhere OWL handed off — MLG’s current phase.
RecruitmentBringing the first residents into the program.
ImplementationRunning the resident pathway day to day.
EvaluationMeasuring outcomes and reporting to funders.

What it added up to

Structured & fundable

From concept to an operationally viable, grant-ready nonprofit.

A clear niche

A differentiated position in foster-youth transitional housing.

Built to scale

Systems and frameworks designed for sustainable growth.

“OWL helped me move from having an idea to building something real — and helped me believe I am capable of carrying this forward.”

Alison Smith — Founder & CEO, My Legacy Group, Inc.

Read the full MLG case study